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Tsu: The New Social Network That Pays You for Posts, Friends
Erik Sherman
Oct 29th 2014 6:00AM
Updated Oct 29th 2014 9:52AM
Sam Edwards/Getty ImagesThere's a saying in high tech that if you're not paying for a service, then you're the product. That's how social networks like Twitter and Facebook generally work. Users get access, while the companies that run the platforms use the personal data they acquire to better target marketing from advertisers for a price.
Some startups such as Ello have tried tobreak this mold and offer privacy to usersby refusing to show ads, though it's unclear how well that business model will last in the long run. And then there's newcomer Tsu, which says it will share ad revenue with users. If you can't beat 'em, bill 'em.
Recently unveiled after a $7 million venture capital investment, Tsu is the brainchild of entrepreneurs Sebastian Sobczak, Drew Ginsburg, Thibault Boullenger, and Jonathan Lewin. The concept is simple: Users distribute and share original content, just like they do on all other social networks, but on Tsu, they get the lion's share of the ad revenue.
Tsu will keep 10 percent of the ad revenue, and will distribute the other 90 percent to its users, based on how often they post, how widely what they post is share
