Sift flour into large bowl. Seasn with salt and pepper if desired. Stir and make a well in centre.

Whisk milk and eggs and add to flour mix with corn kernels, creamed corn and 1/4 cup chopped chives if desired. Gently fold in ingredients until combined.

Heat a nonstick frying pan over medim heat. Spray with oil. Add heaped tablespoons of mixture.

Cook for 2 mins or until bubbles appear on surface. Turn. Cook for a further 2mins or until fritters are firm to touch.

Keep warm in oven while cooking remaining fritters.