Flatten bread with a rolling-pin. In a bowl, combine cream cheese & confectioners' sugar. In another bowl, combine sugar & cinnamon; set aside. Spread about 1 tablespoon of cheese mixture on each slice of bread. Roll up, jelly roll style. Dip in melted butter, then in cinnamon-sugar. Place on an ungreased baking sheet. Bake at 350 for 20 minutes or until golden brown. 16 roll-ups. Good warm or cold.