Hokkaido milk jam is a bread spread that is very famous in Japan and Asia side these days, it became an Instagram food trend for sometime. You can buy from most of the Japanese grocery stores in Asia and every grocery store in Japan. There are various different types of jam that are good with bread such as pudding jam, matcha milk spread, peanut cream jam, etc. Today I’ll teach you to replicate the most well-known one, Hokkaido milk jam. There are many brands sell Hokkaido milk jam, like Lily of the valley, しんむら ranch, etc. If you ask me how to discernible the taste and texture of the jams that I bought from Japan, in general I would say they are sweet and milky taste with soft texture (soft like toffee). Give it a try and buy one of those from the store, it is totally different to the regular cream cheese spread or fruits jams that you normal use for your bread.

Tips:
If you prefer sweeter flavour, add extra 15g more sugar when you make the jam.
To give extra thickness of your jam, cook for couple extra minutes until the jam is condensed enough to your choice. But remember don’t over cook it, as when the jam cool down, it will get extra thicken.
If you did over cook it and the jam is too thicken like a block butter after you cool down from the fridge, please the jam in the microwave and heat up for couple seconds before you serve. Just couple seconds!